Summary and Response to the Article Essay Example | Topics and Well Written Essays - 500 words - 1

Summary and Response to the Article - Essay Example The journey towards â€Å"energy security† has proven hectic, but it is not late yet. Change is possible. Oil dependence has its share of challenges. First, oil prices are never stable. This situation leads to economic imbalance in the dependent state, making citizens suffer from high taxation, especially when oil prices increase in the world market. Secondly, United States as a major economy has to face stiff competition from other importing countries such as India and China whose economies are growing rapidly. Worst of all, U.S. becomes vulnerable to political whims of oil producing countries especially the Middle East that have for a long time threatened U.S. security. OPEC, for instance, is notorious for signing contracts with certain consumers coupled with political affiliations that distort the market. According to this report, U.S. can rescue itself from the hazards of oil dependence if it can reframe its foreign policies. The last decades have seen U.S. stressing on the importance of foreign markets, something that cannot solve the energy problem experienced now. If active public policies are introduced, the market will deliver smoothly on its own. U.S. cannot achieve energy security through foreign policy, but it can frame domestic policies that are in tandem with short- and long-term goals of international strategy on oil. The Task Force looking into the issue made three recommendations for the adoption of incentives, which would gradually minimize consumption of petroleum products. First is the taxation of gasoline, with the tax revenues directed to other purposes such as funding research and development of energy technology. Second is tightening Corporate Average Fuel Economy (CAFÉ) standards. Third is the use of tradable gasoline permits to cap the levels of gasoline consumed in the country. The above measures will facilitate energy efficient lifestyles of the citizenry, including the use of higher-efficiency vehicles, increased use of public

Challenges of International Apparel Brands in Penetrating China Essay

Challenges of International Apparel Brands in Penetrating China - Essay Example This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country. China is said to be the land of opportunity and to analyse its true nature the paper has focused on the implication of Chinese culture and what international brands requires to be a part of the Chinese business market. Why china is an important market? How can china help international brands to extend their market share? These questions have also been the point of discussion in the paper. It can also be seen that China though offers opportunity, but for any foreign brand to expand into China would require a research on the Chinese consumers behaviour. Consumer research based on the behavioural pattern can make the international brands understand the market in a better way to implement the right strategy. A thorough research based on the analysis of data collection and other methods can play a significant role in understanding the true nature of consumer behaviour in context to the Chinese culture (Hoyer & Macinnis, 2009, p. 40). Methodology Research methodology can be defined as the process of analysing, collecting and devising the required information. Methodology is an important procedure for any company wanting to market its product in a new territory (Burns & Bush, 2007, p. 6-7). Market research methodology involves the explanation of the problem and the process to find the desired solution. The cause of problem and the research methodology plan are directly proportional to each other. The research methodology has also helped in determining the objective of paper which is to analyse the Chinese market and the consumer... The paper operates mainly based on research questions which can be stated as follows: Why China is an important market? How can China help international brands to extend their market share? It can also be seen that China though offers opportunity, but for any foreign brand to expand into China would require a research on the Chinese consumers behaviour. Consumer research based on the behavioural pattern can make the international brands understand the market in a better way to implement the right strategy. A thorough research based on the analysis of data collection and other methods can play a significant role in understanding the true nature of consumer behaviour in context to the Chinese culture. Chinese economy is one of the fastest growing economies in the world. Since, the advent of economic liberalisation in the early 1980’s the country has seen unprecedented growth. This feature of the country has made it the hotspot for the foreign brands willing to expand their busin ess and extend their market share. Chinese culture in comparison to other cultures is different and this makes the road to success multifaceted for the global brands. Chinese consumers have strong liking for foreign brands as they hardly distinguish them as different brands but rather treat each brand as an international brand and use it to maintain their status symbol. The Chinese consumers’ behaviour has always been a subject of discussion. The case is the same in context to the international clothing brands expanding in China.